The Northstar Diagnostic helps founder-led online businesses identify what's actually limiting their growth — and walk away with a clear 30/90-day plan and three focused next moves.
But everything still feels equally important.
So nothing gets decided. And when decisions finally do get made — they're rushed, late, and expensive to fix.
Every business has a signal — the few numbers that actually tell the truth about what's driving growth and what's getting in the way.
Most founders are navigating by the rearview mirror. Revenue tells you where you've been. Expenses tell you what you've spent. But neither one tells you what's actually driving growth — or what's sitting in the road ahead.
Not all of them. Just the ones that actually matter.
From there I identify what's limiting growth, build a clear decision hierarchy, and sequence your next moves so you know exactly what to focus on first.
No fluff. No generic advice. Just a clear read and a focused plan.
Former COO/CMO for multiple online businesses — I've seen the whole system, not just one function
10+ years in direct response, paid media, and ecommerce operations
Currently building Bella's Flock — a real product business, not theory
Based in Minneapolis, Minnesota — The North Star State
I don't analyze from the outside. I read it like an operator. Because I've been one.
One focused engagement
A focused, one-time diagnostic that gives you clarity on what's actually driving your business — and exactly what to do next.
View The Diagnostic
You're doing $15–50K/month with a validated offer
Your business works — but growth feels inconsistent or stalled
You're making decisions under pressure without enough clarity
You want focus, not more ideas or opinions
You're smart, capable, and just too close to it to see it clearly
You're not a beginner.
You're just too close to it.
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